To Be Continued, pt. 10: Television, Movies and Beyond
Posted on July 5th, 2009 by Batman News
The Guiding Light Soap operas as we know them today were initially designed to sell soap. First on radio, then when they made the leap to tv, they were aimed at housewives, and thus sponsored by Proctor & Gamble, Colgate and others. The storylines have evolved superficially over the years as tastes and morals changed, but the complex love-lives, moral choices and personal dilemmas remain the foundations, even for such contemporary prime-time soaps as Desperate Housewives . Soaps are pop
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